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Donnerstag, 30. April 2009

Why Indians Are So Thrilled by Tata's Nano

Car ownership in India brings feelings of pride and freedom, which is why 350,000 people have entered a lottery to buy a Tata Nano
29.4.2009 .....In the two and a half years since Murthy first saw pictures of a Nano prototype, the car has become an obsession for him and countless other Indians. He dreams about the $2,000 "People's Car," he tells me sheepishly, running his hand through his hair. "Quickly," he says, grabbing my hand, and together we half-run to the car. ... more details in Business Week -->

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